A long time client of PLG was tasked with a major rollout by their largest client, totaling over 6000 stores that needed to receive their new equipment by a specific deadline, the client’s marketing team had millions invested in TV/Radio ads, print material, major event sponsoring, etc. As a result, the completion deadline as a result was non-negotiable. The timeline given to execute was said to be borderline “physically impossible” with a six week deadline. Failure to execute and meet the deadline given would come with major consequences, including lost market share, reduction in future business, as well as possible chargebacks for failed SLAs. Bottom line: failure was not an option.
Major Solution Points
The Real Win
Our client was awarded the very prestigious “Supplier of the Year” award for a 4th time at our client’s customer supplier appreciation event, with their success on the management of this specific rollout being the major driver for the award. By collaborating with PLG and allowing us to act as a true partner on the logistics side of the business, they could really focus on meeting production deadlines, which is touted as one of the main reasons they were able to meet the “impossible” deadline and exceed their client’s expectations. The award cemented our client as the “go to” supplier, which has resulted in greater market share, increased business and new opportunities they might not have received otherwise.